The fourth annual AIGA “Justified” competition for design efficacy announced 19 winning entries selected from a pool of over 600 applicants. From civic wayfinding programs to K-12 curriculum in Peru to a sustainability treehouse, the broad range of design solutions each uniquely represent “effective” design–that is, attention to Craft, Clarity and Context. With this in mind, this year’s jury–Christopher Simmons, Dana Arnett, Kate Aronowitz, Cameron Campbell, Joe Gebbia, Jennifer Kinon, and Jeremy Mende–considered the questions of: “Did the work do its job? Is it effective? well-crafted? beautifully executed?” All 19 winners are now featured a AIGA Case Studies.
Designers’ unique capacity for seeing problems from unexpected angles—as well as their creativity and empathy for the human experience—is in high demand. AIGA believes that a competition built around the case study format, rather than one built around the selection of artifacts, offers a more effective means of revealing how designers have approached clients’ problems, with all of the attendant constraints.
Click here to read more about the 2014 AIGA Justified winners, online at AIGA.org.