GOOD: Mobile Design Studio Hits the Road

A GOOD article late last month seems like a fitting Friday post, particularly in the midst of summer. It’s a profile of Swede Erik Olovsson, a recent design school graduate, who converted an old motorhome into a mobile design studio as part of his thesis. “It is rare that a designer gets a deeper insight into the client’s business,” Olovsson adds. “It’s easy to be sitting in the office and surf design blogs instead of finding inspiration from reality.”

Summer may be the season of the roadtrip, but soaring gas prices can make the classic adventure a less appealing plan. For those of us who have always wanted to take a roadtrip but lacked the funds to pull it off, a Swedish adventurer provides a model for travel that’s both thrifty and interesting. This spring and summer, [Olovsson is bringing] his work wherever he roams, exchanging design for the necessities of life on the road.

Click here to read “A Mobile Design Studio Hits the Road in Sweden at, or click here to check out Erik Olovsson’s blog with lots of pictures, like the above.